WAM Success Stories: National Trust, Gibson Mill #OffTheGrid
Over ten years ago, the restoration of Gibson Mill began as a means to create a fully sustainable ‘OffTheGrid’ building, offering a café facility and visitors center telling the story of the mill’s history and surrounding area. Gibson Mill is situated in a remote location within the enchanting Hardcastle Crags, near Hebden Bridge.
Gibson Mill has operated since then without a connection to the outside world for energy, water and waste, and is the National Trust’s only property, which is 100% renewable. By using #OffTheGrid as an over-riding message, the National Trust aims to help visitors to get a better understanding of what it actually means to be ‘#OffTheGrid’ in today’s technological age.
Recently, the WAM team were invited to tender for a new project (funded by a donation) to reinforce the #OffTheGrid messages and to refresh visitor interpretation around the site.
Our winning pitch focused on the clear communication of the sustainability messages in such a way as to engage and educate visitors around some of the challenges faced with running an ‘OffGrid’ business in the remote location.
Our clever marketing and design proposal included:
Key message infographics
Bespoke printed café tables and café trays
Display Graphics in public toilets
2016/17 Property leaflet – core messages and walking trails
Bespoke printed café tables and café trays
Display Graphics in public toilets
2016/17 Property leaflet – core messages and walking trails
“We were looking for a design partner for this unique location, not just for a one off project, but someone who had the flair and vision to take a holistic long term approach. The proposal by the team at WAM was exceptional in that regard, and are a pleasure to work with. It is exciting to see the project come to fruition and that the messages are being well received by our visitors.”
Karen Hall
Marketing West Yorkshire Properties, National Trust
Marketing West Yorkshire Properties, National Trust
More information about what it means to be #OffTheGrid
http://www.nationaltrust.org.uk/hardcastle-crags/features/gibson-mill-celebrates-10-years-offthegrid
More WAM Success Stories: http://www.wrightanglemarketing.com/what-we-do/portfolio/#all
